Engagement Tracking Report

New Results Page Design: You’ll see an updated look with detailed insights into your sending and engagement tracking metrics.

Various sections will allow you to view detailed PowerMail engagement result metrics; From informational tiles, to graph or line graphs and more!

Filters

a. Start Date and End Date: Filter options are available for you to view result metrics from a specific date range using a start and end date. 

Batch: When sending an individual PowerMail more than once a batch is created for that invidual PowerMail. You may filter results for each individual batch or view data for all batches.

b. Data Tiles: These tiles will show summary at view results. Please note: Data synchronization may take some time, and slight data differences may occur during the time the PowerMail was sent. You may click on each individual tile number to select those contact records as part of your selection.

c. Engagement Overview: To view detailed engagement metrics you may refer to this bar graph with date and time stamps for Total Opens, Total Clicks, Unique Opened and Unique Clicked.

Sending Overview: This report will show the date and time the PowerMail was sent along with the overall Sent, Total Opened, Total Clicked, Unique Opened, Unique Clicked, Hard Bounce, Soft Bounce, Unsubscribe and Complaints.

Either of these tables can be viewed in a bar chart or line graph. 

Sending Batch Summary

This table will show activity that has happened within your PowerMail including the total number of clicks for links within your PowerMail. In the example below, the three last lines pertain to links.

For privacy reasons the links have been blurred out.

Sending Details

Acronym PM = PowerMail

d. Record Type: This dropdown can filter what record type you'd like to view such as:

• Delivered: PM was delivered to recipients inbox
• Failures: PM was not delivered
• Suppressed: PM was not sent because the recipients email previously hard bounced
• Complaints: Recipient made a complaint on the PM that was sent

Select Event: This drop-down can filter recipients by:

• Opened: PM was opened & viewed
• Clicked: Recipient clicked on a link within the PM
• Queued: PM was as composed and sent but is temporarily held in the user's outbox or on a mail server, rather than being delivered immediately. It signifies a, usually temporary, delay caused by connectivity issues, server congestion, or large attachments. Most queued emails resolve automatically.
• Delivered: PW was delivered to recipients inbox

• Soft Bounced: Is a temporary PM delivery failure caused by temporary issues like a full inbox, server downtime, or a message that is too large. Unlike hard bounces, soft-bounced emails often reach the recipient's mail server but are rejected. These addresses are usually kept on mailing lists, as they may become active again. 

  Key Reasons for Soft Bounces:

1. Inbox Full: The recipient has reached their storage limit.
2. Server Down/Unavailable: The receiving server is experiencing technical issues.
3. Message Too Large: The email exceeds the size limits set by the receiver.
4. Greylisting/Filtering: Temporary blocking by security filters or spam protections.
5. Automatic Replies: Out-of-office messages can sometimes trigger a temporary soft bounce. 
    

• Hard Bounced: Is a permanent PM delivery failure caused by invalid, non-existent, or blocked email addresses, indicating the message will never reach the recipient. 

      Common Reasons for a Hard Bounce:

1. Recipient Address Invalid/Unknown: The user does not exist or has left the organization.
2. Domain Non-existent: The domain name (e.g., @gmail.con instead of @gmail.com) is invalid.
3. Security/Blocklist: The email server has blocked your IP address or content

• Suppressed: Email address that is automatically blocked from receiving emails in an email marketing system to protect sender reputation and comply with regulations (like CAN-SPAM). It acts as a "do not send to" list, usually triggered by unsubscribes, spam complaints, hard bounces, or invalid addresses
• Complaint: Definition: When a recipient clicks "Mark as Spam" or "Report Spam" in their inbox.            Impact: High complaint rates damage the sender's reputation, potentially resulting in suspended marketing accounts. Result: The email is blocked, and the recipient is usually added to a suppression list
• Unsubscribed: Recipient unsubscribed from receiving future communications.

Recipient Email: You can look up an individual's email address to see if they were part of the selected recipients that were sent the email too. 

Last but not least you can also view more than 10 entries at a time by updating the drop-down #.

For privacy reasons the email addresses have been blurred out.

Engagement Details

e. Engagement Type: This drop-down allows you to choose from Clicked or Opened to filter what kind of engagement recipients had with your PowerMail.

For privacy reasons the email addresses have been blurred out.