Understanding PowerMail Results – thedatabank Support Center

The first column contains the term that you will see when looking at the PowerMail Results page. The second column describes how that number is derived/ what it is measuring. The final column contains the key information that will be found in the individual records contact notes as a result of their action. We use these contact notes to generate the PowerMail Results statistics, but it also allows you to see how one particular record has interacted with your issue.

Note: All percentages on the PowerMail results page are derived by dividing the Total Sent by the Count for a metric. This is different than the way that some software reports statistics in that they will subtract the Total Bounces from the Total Sent before dividing. This means that your numbers may be a bit lower than if they were determined using the above method.

Term	Description	Contact Note
Total Sent	At the given moment, the number of emails that have been confirmed as delivered. This number can increase up to 48 hours after you have sent your message due to a number of factors. In general, the Total Sent after two hours will be very close to what the final total will be. If there is a big difference between the number of people you attempted to send to and the total sent, please note: Total Sent can be different than expected due to having members in multiple batches, bad/missing/duplicate email addresses, and unsubscribes.	Type: ems-auto Method: email Note: set on PowerMail publish page.
# Members Who Opened	The number of people whom we registered as having opened your PowerMail. (How we register an open: see % below.)	Type: open Method: email Note: [Subject Line]
# Members Who Told Friends	The number of people who forwarded your message using the Forward to a Friend feature.	Type: tellafriend Method: web Note: Told [x] friends. [Subject Line]
# Friends Told	When using the Forward to a Friend feature, people may tell more than one friend. This stat tallies the total number of email addresses this PowerMail has been forwarded to with the Forward to a Friend feature.	Taken from the [x] in the above contact note.
# Members Who Clicked [link]	The number of people who clicked on that specific link. In the example on the left [link] is a substitute for the text that was added as the click-thru tracking code when creating the link. If there are multiple click-thru tracking codes in your message, you will see all of them individually on the Results page.	Type: clickthru Method: email Note: [tracking code] [subject line]
Soft Bounces	The number of people whose email address was undeliverable (no message was delivered) but the message we received from their email server indicated the reason may be temporary. An example would be if their email inbox was full. After three consecutive Soft Bounces, the email address will be marked as bad. An exception to this rule is if the soft bounce is due to a content block (cb).	Type: BounceChk Method: [varies] Note: Soft Bounce: [email address]
Hard Bounces	The number of people whose email address was undeliverable (no message was delivered) but the message we received from their email server indicated the reason was permanent. An example would be that they closed this email account. After a single Hard Bounce, the members Contact Preference for Email will be set to Bad.	Type: HB Method: email Note: Hard Bounce [email address]
Total Bounces	The sum of Hard Bounces and Soft Bounces.

% The standard method to register an open is to place a small “beacon” image in the HTML issue. The consequences of this method is that your total number of opens may be under-reported, as some recipients will choose not to display images or receive the text only version of your message. As this is standard practice, your percentages will be comparable with email statistics reported elsewhere.

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