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Publishing Your PowerMail to Social Media

Publish to Facebook, Twitter, and LinkedIn

The Publish tab of your PowerMail issue allows you to share your issue on Facebook, LinkedIn, and Twitter.  Simply click the appropriate icon to open its sharing window. 

PMSocialSharing.png

If you're not already logged into your organization's social media account, the sharing window will display a login form.  After you've logged in, you'll be able to share.  If you're already logged in, you'll be able to share immediately.  As of this writing, the Facebook sharing window looks like this:

 

PMFacebookShare.png

 

Designating The Sharing Image

The example sharing window above has a visually compelling image.  When sharing to Facebook and LinkedIn, by default they will choose an image to include in your post, by looking through the content of your message.  They may choose an uninteresting image, or even choose no image at all, making your post much less visually arresting.

Fortunately, you can direct Facebook and LinkedIn to use a designated image when sharing.  Go to the Properties tab of your PowerMail issue and enter the URL of the Sharing Image you want to use when sharing the PowerMail to your social media accounts.

 

PMSharingImage.png

 

When choosing an image for sharing, keep Facebook's recommendations in mind:

  • The minimum allowed image dimension is 200 x 200 pixels.
  • The size of the image file must not exceed 8 MB.
  • Use images that are at least 1200 x 630 pixels for the best display on high resolution devices. At the minimum, you should use images that are 600 x 315 pixels to display link page posts with larger images.  (Aspect Ratio: 1.91:1)

For their latest recommendations and more details, check here:
https://developers.facebook.com/docs/sharing/webmasters/images

LinkedIn's recommendations generally match Facebook's, although they prefer the file size to be no more than 5 Mb:
https://www.linkedin.com/help/linkedin/answer/46687/making-your-website-shareable-on-linkedin?lang=en

Your Sharing Image may exist anywhere on the web, including on your web site or in your Databank Image Library.  It may be an image or photo your organization created, or an image someone else created and posted to the web (but be alert to copyright infringement when using someone else's image).

You can find the URL of an image in your Databank Image Library by going into the Design tab of a PowerMail issue.  In the Drag & Drop Editor, click on an image.  It's URL will display in the Content Properties to the right:

 

PMDDImageURL.png

 

Copy the URL, switch to the Properties tab, and paste the URL into the Sharing Image prompt.

Generally speaking, your browser will let you right-click on an image and give you the option to "Copy image address" or similar text.  After copying the image address, paste it into the Sharing Image prompt on the Properties tab of your PowerMail issue.

 

 

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