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Advanced Email Tracking - with Google Analytics

There are a lot of ways that your constituents can access your databank forms, but did you know that you can differentiate each source? Although you can track how many people click a link in your emails with our click-thru tracking, once they leave your email and go to a web site you can't tell that person from anyone else who visits your site. If you have Google Analytics set up for your site and for your databank forms, you can differentiate the people who arrived via your email. This can be invaluable in segmenting conversion rates and determining your return on investment. By following the steps in this support article, you can say with confidence that x number of people came to our donation form from y email and made z donations.

 

Generate your URL

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In order to track the people coming from your email, you need to add a little information to the link that they click. The Link Tool in the HTML Editor now allows you to generate this URL directly and easily. The URL builder contains good information for what to enter as your source, medium and campaign name. You don't need to create the campaign in your databank unless you want to for reference purposes and you don't need to create it in Google Analytics. Analytics will automatically create it when it receives the traffic.

 

Add the URL to your email

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The Link Info contains the actual URL of the web page you are linking to; you can also configure click-thru tracking on this page. You can enable our click-thru tracking and Google Analytics without any compatibility issues. Clicking OK will properly format your link with the information you gave.

 

Where do I see this in Analytics?

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In your Google Analytics account click on the Home icon to see all your analytics profiles. From here, click on 'All Web Site Data' to see the full report for a particular property.

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You can now configure specific goals for this campaign and learn the conversion rate of your eMarketing efforts.

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