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Understanding Campaign Segments

Segmenting your fundraising Campaigns can help you track not just who donated and the amount of the gift, but also identify specific revenue channels or sources. While every organization has a different way of dividing their Campaigns into what are referred to as "Segments", they are the unique identifier to which every contribution must attributed.


Here are a few examples on how you can organize your Campaign's different Segments:

Donor Level

You can use Segments to track your donations by different levels of giving.

 

Membership Level

Track different levels of your membership with Segments.

 

Event Tracking

Segmenting the income from an event's Campaign can help you see how successful each revenue stream was.

 

Appeals

Set up your Segment to reflect individual fundraising appeals, whether the appeals were sent via direct mail or email.

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