What Good are Campaigns?
Campaigns and segments are a way of organizing fundraising data. To search for contribution data, go to Search, then Contributions. Select a whole campaign or select the segments within the campaign. Analyze this data by running reports. To run the Campaign Summary Report, go to Fundraising, then Reports, then Campaign Summary. Use this report to see all campaigns and total revenue for the campaigns.
How are Campaigns Structured?
Segments are parts of the campaign, to be used for event sponsors or ticket sales. Below segments in the heirarchy are individual donations, represented in the Databank by a contribution record. The contribution record references the attributed segment and campaign.
To create a campaign, go to Fundraising, then Campaigns. Click the circle with the plus sign to add a new Campaign. Campaign code is required field. Add segments in the New Segment box. Forms can automatically add contributions, or manually add in the Databank.
Advanced Campaign Setup
Campaign Detail Report shows quantity of appeals sent, responses, revenue of each segment, average contribution, percent response, and cost and revenue for each segment. When setting up a Campaign, set the start and end date, total sent, total campsign cost, and campaign type. Specify quantity for each segment.
To edit a campaign, select Fundraising, then Campaign, select the Edit icon, and click on the hyperlinked campaign name. Do not change the campaign code.
To edit a segment, return to campaign and click the Edit icon next to each segment.