This lesson is focused on interpreting the results of actions provided by SoftEdge.
Click Actions to get a list of current actions and the activity on them
Click the number in the activity column to view the Action results
This opens a dashboard and action stats
- Of the five dashboard views available only Messages Sent, Page Views, and Conversion Rate provide useful graphics.
- The Summary Stats stay consistent no matter the dashboard selected.
- Message Stats give a deeper segmentation of action results.
- Recepient; all targeted recepients of the message
- Type; type of email email, letter, phone, etc.
- Source; Congress Web (stand alone), Facebook app, your URL (iframe)