Understanding Action Results

This lesson is focused on interpreting the results of actions provided by SoftEdge.

Click Actions to get a list of current actions and the activity on them


Click the number in the activity column to view the Action results

This opens a dashboard and action stats


  1. Of the five dashboard views available only Messages Sent, Page Views, and Conversion Rate provide useful graphics.
  2. The Summary Stats stay consistent no matter the dashboard selected.
  3. Message Stats give a deeper segmentation of action results.

Message Stats


  1. Recepient; all targeted recepients of the message
  2. Type; type of email email, letter, phone, etc.
  3. Source; Congress Web (stand alone), Facebook app, your URL (iframe)
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