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A/B Testing

Use this helpful tool to compare two versions of an email to determine which one performs better.

 

Under Communications > A/B Tests , click the small "+" icon.

 

Test properties

  1. Determine test type
  2. Select PowerMails.

 

Set Groups

  1. Choose from your current selection or from your Publication list
  2. Set percentages. The higher the percentage, the more accurate the results of the comparison.

 

Publish Groups

Send out both sets of emails.

 

Once enough time has passed, you can check the results of your test.

1. Select the group with the higher Open and Click rate

2. Click Send Winning Group

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