We really, really want the ability to customize/personalize subject lines in our Powermails. According to recent research, "It’s common knowledge that personalization works, but it’s always nice to see the numbers. The study found in an A/B split test that “[First Name], Your Membership is About to Expire” had a 13 percent better open rate than the non-personalized “Your Membership is About to Expire” (56 percent against 43 percent)."
Any possibility this is on the list of planned improvements?
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