streamline post action donations by removing redundant ID verification

Completed

Aviva

February 15, 2016 16:46

As we all know, online engagement drops off with every added click. Here are the steps it took from an eblast this morning to land on the donation page:

1) From eblast (assuming I opened it), click link
2) Click yes, I am who my cookies say I am
3) Take the action (calling my rep)
4) click that I took the action
5) submit that I took the action
6) click Same Person because I am still who my cookies say I am
7+) select a gift amount, enter payment information and submit

Can we please remove step 6? At this point, a member has already confirmed who they are. We want to land them on the donation page immediately, and hopefully a few will make a gift. That extra redundant step (see what I did there? eh, ehhh?) seems to be tanking our post-action donation rates.

 

If there's another infamous workaround, I'll take it. Whatever I can do to get people on that page before they close the tab. Thanks!

2

• Official comment

  

  Marcos Lopez-Carlson

  February 15, 2016 23:02

  Thank you for the suggestion, Aviva.

  There is an infamous workaround! The original support article has been updated to reflect that change.

  http://support.thedatabank.com/hc/en-us/articles/204696120

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