Monthly donor upsell lightbox
When a one-time giver is making a donation via our website, he/she is presented with a "pop-up" lightbox to "Make it Monthly!" The system could also offer " a recommended monthly gift amount that is proportional with their intended one-time gift. If they choose to convert their donation into a monthly gift, their credit card is immediately processed with the initial sustaining gift only; if they prefer to make the one-time gift, their credit card is processed with that gift only."
I think this is a fabulous idea.
(Credit to Donordigital and Share our Strength from the 2014 Bridge to Integrated Marketing Conference, http://donordigital.com/2014/07/three-online-strategies-to-improve-a-monthly-donor-sustainer-program/)
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