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Understanding PowerMail Results

By utilizing the contact notes in each member record, we are able to gather the numbers for the PowerMail results. For example, while looking at the individual's record below, we can see that they opened up the email titled Technology for Change | Latest Blog.

 

In the bottom left corner of your Results tab in your editor you'll find a list of Metrics.

# Sent - At the given moment, the number of emails that have been confirmed as delivered. This number can increase up to 48 hours after you have sent your message due to a number of factors. In general, the Total Sent after two hours will be very close to what the final total will be.

If there is a big difference between the number of people you attempted to send to and the total sent, please note: Total Sent can be different than expected due to having members in multiple batches, bad/missing/duplicate email addresses, and unsubscribes.

# Members Who Opened -  The number of people whom we registered as having opened your PowerMail by counting contact records that say, "Type:open, Method:email, and Note:[Subject Line]"

# Members Who Did Not Open - Members without this type of contact record present in their history.

Spam Complaints - If a user that has received your message marks it as spam, then it is counted here.

Soft Bounces - These are identified with SB (soft bounce or GB (general bounce) in the contact record. They are the number of people whose email address was undeliverable (no message was delivered) but the message we received from their email server indicated the reason may be temporary. An example would be if their email inbox was full. After three consecutive Soft Bounces, the email address will be marked as bad. If an email is later opened by the member, their status changes back to OK. An exception to this rule is if the soft bounce is due to a content block (cb)

Hard Bounces - The number of people whose email address was undeliverable (no message was delivered) but the message we received from their email server indicated the reason was permanent. An example would be that they closed this email account. After a single Hard Bounce, the members Contact Preference for Email will be set to Bad.

Total Bounces - The sum of Hard Bounces (HB in the contact record) and Soft Bounces.

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