What is Subscriptions Management : thedatabank Support Center

Help Topics/eMarketing Module | PowerMail™/Subscriptions

What is Subscriptions Management

William Naylor
posted this on June 06, 2011 05:14 pm

Subscriptions Management empowers your constituents to decide which of your publications they are going to subscribe to. This may seem like a bad thing, naturally you want them subscribed to everything. On the flip side though, this means that when they unsubscribe to your mailing list, they aren't unsubscribing to to all of your electronic mailings. For clients new to Subscriptions Management, enabling this feature will not result in restricting you in any way. It is an extra feature on top of what already exists for you.

The main component of Subscriptions Management is the Publication Setup page, but this feature filters into searches, your online forms and makes it easier to publish your electronic mailings.

What it looks like through your subscribers eyes:

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When someone clicks on the unsubscribe link they will be taken to their subscription preferences page. The publications that they are subscribed to will be checked and they can make any modification before clicking submit changes. Video: Through Your Subscriber's Eyes

Publication Set-up Page

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This page allows you to create multiple publications for your constituents to subscribe to. It is common for organizations to have multiple newletters, reports, and private publications. With subscriptions management, each constituent can customize what publications they receive. As the administrator, you also have the power to subscribe and unsubscribe people.
From this page you can: Create a new publication, Mass subscribe people to a publication, and Add a publication to a form. Videos: Setting up your Publications and Managing Subscriptions with your Databank