View the slide show, Breakthrough Nonprofit E-Newsletters on slideshare.net.  I like this one because she gets very specific about how to define goals for your enews and then design and write it to meet those goals.  And, I picked up a few tips I hadn't thought of before, such as testing my enews in all the different preview and reading pane options in Outlook - which led to a tweak to the layout.

Nancy E. Schwartz, who produced this slide show, helps nonprofits succeed through effective marketing and communications.  Nancy and her team provide marketing planning and implementation services to nonprofit organizations and foundations nationwide.

She is the publisher of the Getting Attention e-update and blog. For more nonprofit marketing guidance like this, subscribe to her e-update.